Top 5 Beauty Retail Apps in Portugal: Q2 2021 Performance

In Q2 2021, the performance of the top 5 beauty retail apps in Portugal displayed varied trends in downloads and active users. Data from Sensor Tower provides insights into the weekly metrics for these apps.

LOOKFANTASTIC: Beauty & Makeup saw its weekly downloads fluctuate throughout the quarter, peaking at 2.8K in the last week of March and then dipping to around 1.2K by the end of June. Active users for this app ranged between 10.8K and 15.8K, showing a gradual decline towards the end of the quarter.

Perfumerías Primor had a relatively stable download rate, maintaining an average of around 900 downloads per week. The number of active users also remained consistent, hovering around 5K throughout the quarter.

Rituals Home & Body Cosmetics experienced a notable increase in downloads, especially in June, where weekly downloads surged from 313 to 939 in the first week of the month. Active users followed a similar upward trend, growing from 2.3K at the end of March to 3.2K in early June.

SEPHORA ≡ Beauty shopping had a modest download rate, with weekly downloads fluctuating between 200 and 600. Unfortunately, no data on active users was available for this app.

KIKO MILANO - Makeup & beauty showed a steady performance with weekly downloads ranging from 226 to 478. Active users also displayed a stable trend, fluctuating between 496 and 816 throughout the quarter.

These insights, sourced from Sensor Tower, reveal the dynamic nature of the beauty retail app market in Portugal. For more detailed analytics and trends, visit Sensor Tower.